Forums are the most underutilized team promotional tool in gaming communities. Ironically, forums are perhaps the easiest of all content generation systems to use. As more and more teams rely on third-party text/voice apps (like Discord) for their communications outside of games, an amazing opportunity arises.
Make Your Posts Counts
The best forum posts are useful posts. Quality matters, not quantity. If your posts are concise, highly informative, and up-to-date with respect to game news, events, or changes in the games your community plays, the "quantity" of posts in your forum will rise as a result. This will give your team an edge. Here's why.
Nothing in Discord is searchable on the Web. Forum posts, on the other hand, are searchable. In a world where content is king and being found on the Internet can literally make or break teams, gaming communities that deploy and make good use of forums will quickly outpace the competition.
All forum posts are searchable on the Web but only when visible to the public. Keep general discussions public and well-moderated. Reserve posting for members to entice new visitors to join.
Casting a Wide Net
The Web loves anything that resembles itself. Done properly, your forum will function as a net for recruitment. The bigger and better the net, the bigger and better the catch. But be sure to link relevant posts together. Adding other media to your forum posts increases the size of your net as well. Let's discuss adding high-quality images and videos to your forum posts and why this is important.
If you have any questions or comments, please post them below. Comments can go a long way to helping your forum post. However, you will need to keep an eye on comments, as some comments can actually hurt your post. Click this link to learn how to be a great steward for your game community forum.
I'm here for you,
GOD-sSs-END (aka David Allen Farrell)